About Me

Analytical Enthusiast,
Marketing Professionals & Brand Strategy Enthusiast.

Hello, this is Md. Abu Jayed (SAMI). I'm a marketing enthusiast and aspiring business strategist with a background in Tourism and Hospitality Management from the University of Dhaka, currently completed my BBA with a focus on growth, branding, and consumer behavior.

I'm deeply interested in how ideas shape perception and how strong narratives can influence markets, brands, and decisions. My work sits at the intersection of marketing, content, and strategy. Whether it's analyzing a telecom rebrand, writing about the evolution of Test cricket, or building a content platform from scratch, I focus on clarity, depth, and real insight.

I have hands-on experience in campaign execution, partnership development, and content strategy. I specialize in building connections, managing stakeholder relationships, and driving growth through data-driven marketing initiatives. During my time Data solution 360 & Brand Craftar, I have contributed to increasing student enrollments from 80 to 200 and expanded the company's Facebook reach from 8K to 30K through targeted content and strategy. I also manage podcast initiatives, including guest outreach, scripting, and industry analysis.

My core skills include Business Analysis, Project Management, Presentation, Lead Management, Event Management, Case Solving, Stakeholder Management, Communication, Problem Solving, Critical Thinking, Market Analysis, Customer Strategy & Planning. And my technical skills include MS Excel, PowerPoint, Power Query, Dax, Word, Canva, Power BI, Asana, Google Workspace, and Graphic Design. I enjoy working in dynamic environments where I can interact with people, generate ideas, and contribute to meaningful projects.

I am particularly interested in marketing strategy, branding, and business development, and I aim to build a career that combines creativity with strategic thinking.